For most businesses today, video isn’t just a “nice to have.” It’s not the flashy add-on it once was, it’s fast becoming a core part of how modern companies communicate, build trust, and grow.
If you’re a marketing director or manager trying to figure out what you should budget for video content in 2025, you’re not alone.
The truth? Pricing can feel like the Wild West.
One freelancer quotes £800. An agency quotes £8,000. Meanwhile, your finance director wonders aloud if you can “just film it on an iPhone.”
Let’s cut through the confusion. In this post, we’ll look at:
What actually drives the cost of a business video
Typical price ranges in 2025
How to make sure you're getting real value
How to plan a realistic budget that won’t get slashed at the next board meeting
What Drives the Cost of a Business Video?
The price of a video can vary wildly but it’s usually because of 6 main factors.
You can think of budgeting a video like buying a car. A Ford Fiesta and a fully-specced Range Rover both have four wheels and an engine, but apart from that they’re wildly different and accordingly, not priced the same.
Here’s what impacts your video budget:
1. Type of Video
An internal training video will cost less than a polished promo piece for potential clients. The wider the audience and the more strategic the goal, the higher the investment.
2. Production Quality
Are you hiring one newbie videographer or a full crew with lighting, sound, and a director? More kit, more people, and more experience all add to the cost, and often, to the final look and impact.
3. Video Length
More minutes = more footage, more editing, and more planning. But don’t confuse length with value, clarity always beats quantity.
4. Location
Filming in one office is cheaper than multiple sites, studio shoots, or locations that require permits and travel.
5. Talent and Crew
Using your own team can cut costs. Want professional presenters, voiceover artists, or actors? They will lift the quality and the budget.
6. Post-Production
Editing is where it all comes together but it could take more time than you think. As a rough guide: one minute of final video can take 1–2 hours to edit. More if you’re adding motion graphics, music, or subtitles.
Bottom line: your video budget should reflect the value the content will deliver. If it’s designed to generate leads, build trust, or support sales, invest accordingly.
How Much Should You Expect to Pay in 2025?
Now for the big question. What does video actually cost?
Obviously, pricing varies based on everything above, but here’s a rough guide to what you will be looking to invest:
💸 Low-End (£500–£1,000)
Ideal for: internal comms, basic social content
Expect: one videographer, minimal planning, basic edit. Often someone newer to the industry.
Great if you’re budget-conscious and need something simple.
⚖️ Mid-Range (£1,000–£5,000)
Ideal for: company overviews, testimonials, recruitment content
Expect: a more strategic approach (helping get your video in front of your audience), experienced producer or small crew, professional editing, and some creative support.
This is where most of my clients sit. For example, a typical company overview video with planning, a day of filming, and editing comes in around £1,670 + VAT.
🚀 High-End (£5,000+)
Ideal for: brand campaigns, TV-style adverts, flagship web content
Expect: creative direction, larger crew, multiple filming days, animation/motion graphics, full-service support
Big impact, but requires buy-in and budget.
How to Make Sure You're Getting Real Value
It’s not just about how much you spend, it’s about what that video actually achieves for your business. You can use the three P’s, Purpose, Process and Performance to work out if a certain budget range is good value for your business.
1. Start with Purpose
Why are you making this video? To generate leads? Build trust? Attract talent? A clear goal helps your producer craft a video that performs, not just looks good.
2. Prioritise Process
A good video producer isn’t just a camera operator, they’re a partner. They’ll help plan, offer ideas, and make the whole thing feel easy.
3. Focus on Performance
Views are nice but results matter. Are you aiming for leads generated, conversions, retention or something else? Set expectations early and talk to your producer about how success will be measured. Again, a good video producer will be able to help you come up with strategies to help you achieve your goal.
Remember, a £2k video that brings in £10k in revenue is a better investment than a £10k video that gets buried on your YouTube channel.
How to Plan a Realistic Video Budget
Getting a budget signed off from the higher ups is a skill in itself. You’re balancing creativity, business goals, and finance approval. Here's how to build a budget that gets green-lit:
✅ Link to Business Goals
Tie the video directly to the KPIs your leadership team cares about. Is it part of a lead gen campaign? Show the potential revenue earnings. Is it for recruitment? Link it to cost-per-hire or cost saving by good staff retention.
📈 Show the Bigger Picture
A video shouldn’t be just a one-off. Can it be repurposed for email, social, paid ads? The more places it’s used, the more valuable it becomes and the easier it is to justify the spend.
🧯 Build in a Buffer
Things change, scripts evolve, and feedback loops stretch. Add a 5–10% buffer to your budget so you’re not caught short.
🧾 Get Clear Quotes
Make sure you’re comparing like-for-like. Ask what’s included, what’s extra, and how revisions are handled. Personally, with nearly 15 years in the game, I know how long each project will take meaning I can give you a fixed quote and stick to it, resulting in no price changes unless you request a total reshoot or change in direction.
Final Thoughts
So… how much should a business video cost in 2025?
It depends.
On your goals. Your audience. Your desired outcome.
But most importantly: treat video as an investment, not an expense. Partner with someone who understands strategy, get clear on your objectives, and your video will work hard long after it’s gone live.
Thinking about video this year?
Whether you're exploring ideas or ready to roll, get in touch to see how we can help. Let’s chat about how to make video work for your business and your bottom line.