For most businesses today, video isn’t just a “nice to have.” It’s not the flashy add-on it once was, it’s fast becoming a core part of how modern companies communicate, build trust, and grow.
If you’re a marketing director or manager trying to figure out what you should budget for video content in 2025, you’re not alone.
The truth? Pricing can feel like the Wild West.
One freelancer quotes £800. An agency quotes £8,000. Meanwhile, your finance director wonders aloud if you can “just film it on an iPhone.”
Let’s cut through the confusion. In this post, we’ll look at:
What actually drives the cost of a business video
Typical price ranges in 2025
How to make sure you're getting real value
How to plan a realistic budget that won’t get slashed at the next board meeting
